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Software Review

Created: June, 2000

ecBuilder Pro v. 4.5
by Multiactive Software


ByTerry Fong, Cyberwalker Media Syndicate

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Multiactive Software

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If you need an e-commerce Web site, ecBuilder Pro can help you build it quickly and painlessly.

This program is easy to use and can set you up with a basic Web site that takes and processes orders and inquiries in less than an hour. You can host it on your own server or with a third-party hosting service.

The site-building process is simple: ecBuilder Pro wizards ask you questions and use your answers to build a set of HTML (hypertext markup language) pages for your Web site. For example, one wizard builds a catalog of items and services. This catalog can be based on one of several templates, although more templates could have been provided.

Documentation and help is extensive. An Acrobat version of the user's guide is included. To help you learn how to use the program, ecBuilder Pro comes with seven sample companies that cover a variety of industries and situations, including sites that have both items and services to offer.

Data can be imported from CSV (comma-separated value) files. CSV files store values in a table in lines of ASCII text in which each column's value is separated from the next column's value by a comma and each row starts a new line. No other formats are supported, but most programs support the CSV format.

The catalog can have as many as 50 sections, each based on a business type, with as many as 100 items in each, potentially allowing up to 5,000 items. The combination of types should cover most business needs. Description of items is extensive and quite customizable -- items can even be excluded from being ordered on line.

Each item can also have keywords associated with it, for use with search engines so they can deliver hits for products offered on your site. The program can be used to submit the keywords to any or all of eight search sites: AltaVista, Excite, HotBot, Infoseek, Lycos, Magellan, WebCrawler and WhatUSeek.

Graphics can also be attached to each item, with 29 image formats supported. Notably, Photoshop's psd file format is supported, while CorelDraw's cdr file format isn't. As many as six tax types and six shipping methods can be defined and assigned to each item.

For site design, ecBuilder Pro includes 30 templates, covering a broad range of looks. Further customization can be done by changing the color of specific page elements and by adding a background image. While choosing look and feel, an option to preview the site is offered. This generates a nearly fully functional set of pages, making it easy to decide what look to use.

To get a shopper's order, part of the generated code includes provision for a shopping basket. This allows shoppers to add or delete items and calculates totals, shipping and taxes. Credit card authorizations by third parties such as banks are integrated into the program in a secure manner and use of third-party gateway services and digital certificates to verify and process transactions is not just supported but highly recommended. Verified orders and inquiries are sent back to your company via e-mail.

To track orders and inquiries received by e-mail, ecOrderDesk is installed with the main application. With this simple applet, you can view orders listed by reference number, order type, date, customer name, dollar amount, payment status or shipping status. It also allows orders to be updated, printed and archived.

If you forego paying experts at third-party gateways to deal with the transactions and credit-card checks, ecBuilder Pro can be set up to use Ecplace (http://www.ecplace.com) to provide back-end services needed to host and calculate amounts. Credit card numbers can be sent to you in encrypted e-mail so that you can decrypt them and deal with them in the same way as an in-store credit card payment.

A word of caution is required here. Setting up an e-commerce site with ecBuilder Pro is easy and won't require much technical know-how. But there is a reason ecBuilder Pro emphasizes the wisdom of using third-party verification for transactions and credit cards.

Professional gateway services are not cheap but the work, effort and money required to handle this stuff on your own can be mind-boggling. Security is easy to screw up and is best handled by professionals.

Two third-party transaction services, E-xact and InternetSecure, are approved for ecBuilder Pro's use with banks in Canada and the United States. Credit card clearance can be handled by the third-party verification service or your bank.

You can use a pull-down menu in ecBuilder Pro to choose which of the two approved third-party gateways you want to handle the transactions but arrangements to activate accounts with the third party gateway and your bank must be handled off line.

Note: if you don't already have a bank doing credit card verification for a brick and mortar business, your bank will probably ask for a security deposit to do this. The size of deposit will vary from bank to bank and will, to some extent, depend on your credit record -- but it will require thousands, not hundreds, of dollars.

At $375 US, ($450 Canadian), ecBuilder Pro is an inexpensive, quick and almost painless way for a small business to build an e-commerce site, if you leave the transaction and credit verification to the pros. Novice users will appreciate the guidance provided and it will be tough to find a similar program at a comparable price. A trial version of the product can be downloaded.

Reviewer's rating: 4.25 / 5

Comments: Multiactive Software 's ecBuilder Pro v. 4.5 provides an easy, inexpensive way for a small or medium-sized business to set up an e-commerce Web site, while recommending that you leave transaction and credit-card verification to the pros.

System requirements: Windows 95/98/NT 4.0, Pentium 90 or better; 16 MB RAM (32 for NT); 25 MB hard drive space, CD-ROM drive, VGA monitor, mouse or compatible pointing device, e-mail client that supports MIME. Internet Explorer 4.0 or later required to support advanced security features. Netscape or another browser may be set as the default browser but Internet Explorer 4.0 or later must be installed to provide the necessary supporting libraries for ecBuilder Pro's security features.

More info: http://www.ecbuilder.com

Price: $375 US, $450 Canadian

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